Here’s How We Package Our Products
We want our clothing to be protected during storage and shipping and to arrive in good condition. We take this into account when selecting our packaging.
Since 2017, we have been using primarily paper packaging for our clothing. The type of packaging we use depends on the specific product and the storage and shipping requirements. Tags and labels provide additional information about the garment.
Every Box Has a Story
A cardboard box doesn’t have to be new to serve its purpose. We reuse shipping boxes that arrive from our partner companies in undamaged condition whenever possible. The only requirement is that they are sturdy and suitable for the next shipment.
What’s Behind Our Packaging
Our packaging features a few words about topics we gave a lot of thought to. Here, we explain what they mean to us at Chillaz and the considerations behind them.
(On this packaging series: “Sustainability, the Tyrolean Way”)
Tyrol is our home. It’s where our ideas for clothing that accompanies us while climbing and in everyday life take shape. The wording on our packaging reflects our aim to make decisions with common sense: to select materials carefully, work reliably with our partners and use available resources thoughtfully. For us, this also means questioning our decisions and continuing to learn.
(On this packaging series: “Environmentally Friendly Fibres for Production”)
A lot has to come together in a piece of clothing: how it feels, how it moves and how it meets the demands of being worn. That’s why we look closely at the selection and composition of our materials. Alongside their properties, we also consider where they come from and how they are produced. We use different fibre blends depending on the individual product. The same packaging is used for different pieces of clothing. You can find the fibres used in your item and their exact proportions on the sewn-in label.
(On this packaging series: “Consistent Fairness in Working Conditions”)
For us, fairness means keeping the people behind our clothing in mind. This includes treating each other with respect, making reliable agreements and maintaining an open dialogue with our manufacturing partners. It’s important to us to listen, ask questions and address problems. This understanding shapes the way we approach our partnerships.
(On this packaging series: “Short Transport Routes”)
A piece of clothing goes through several stages before it reaches you, from the raw materials and fabric production to manufacturing and delivery. That’s why we also consider the locations of our partners and the distances between the individual production stages. We aim to avoid unnecessary detours. The actual routes vary depending on the material and the individual product. The origin of a fibre, the location where a fabric is produced and the place where a T-shirt is sewn may all be different.
Information About Our Previous Packaging
Do you have Chillaz packaging labelled “Sustainability, the Tyrolean Way”? This page explains which stock it comes from, why different versions of our packaging may currently be in circulation and how we are changing our packaging. We don’t want to sort out and dispose of existing packaging that can still be used simply because we are changing to a new design. That’s why we’re using up the remaining stock for this season. After that, our new packaging will be used.
Last updated: 17 September 2026
The packaging described here was produced before 27 September 2026. The products concerned had already been delivered to us from our manufacturing partner in this packaging before that date. Some of these products had already been supplied to our retail partners, while others remain packaged in our warehouse and are intended for repeat orders for the Autumn/Winter 2026/27 season. Production and delivery take place with lead times. For this reason, packaging currently found in stores does not indicate which packaging has already been prepared for the next delivery. The timing of our existing stock can be traced through the corresponding production and delivery documentation.
Our new packaging is already being prepared with the manufacturer, and the next production run for Spring/Summer 2027 will use the new design. The change is therefore not simply planned, but already in preparation. This is separate from products that had previously been delivered to us in the existing packaging. The previous packaging may therefore still be present both at our retail partners and in our own warehouse. The measures required for these stocks depend, among other things, on the relevant dates on which they were made available and delivered, the country in which they are sold and their specific use.
From 27 September 2026, the new provisions implementing the European EmpCo Directive apply. Among other things, they introduce stricter requirements for generic environmental and sustainability claims as well as sustainability labels. Our previous packaging groups together statements about material selection, working conditions and transport using general wording under a common heading. We are changing our packaging in light of the new requirements applying to such statements. This page documents our previous packaging and the transition to the new version. It does not constitute an additional certification or an overall assessment of the environmental or social characteristics of our entire collection.
Austria has introduced a specific transitional provision for goods already placed on the market in Section 44(16) of the Austrian Federal Act Against Unfair Competition (UWG). For three years following the entry into force of the new provisions specified there, it limits certain civil-law claims relating to goods to those placed on the market after 27 September 2026. The Austrian Federal Ministry for Economic Affairs expressly explains that packaging material may also qualify as goods and that the date on which it was first made available is relevant. When assessing our existing stock, it is therefore necessary to consider not only production dates but also the relevant dates on which the packaging was made available and delivered. This Austrian provision is not a general EU-wide exemption for previous packaging. It concerns certain civil-law claims; other requirements and the applicable legal situation in each market must still be taken into account. The Ministry’s interpretation is also subject to any differing decision by the courts.
If you’re a retail partner and have questions about existing packaging or a particular delivery, please contact your usual Chillaz representative and provide the article number, delivery note number and a photo of the packaging. This will allow us to identify the relevant delivery and discuss the appropriate next steps.
The information about production, delivery and the packaging change relates to our own stock. The legal information is based on the following official sources.
[1] Richtlinie (EU ) 2024/825 – neue Anforderungen an Umweltkommunikation; Anwendung ab 27. Septemb…
[2] Österreichisches UWG § 44 Abs. 16 – Übergangsbestimmung für bestimmte zivilrechtliche Ansprüche…
[3] BMWET – Einordnung von Verpackungsmaterial und erstmaliger Bereitstellung; Vorbehalt gerichtlic…