At a glance
Nestled in the Tyrolean Alps, we feel fortunate to be surrounded by nature every day. It’s where we climb, recharge and find inspiration. That’s why treating both people and nature with respect is simply part of who we are.
“Sustainability must not be used as a marketing tool.”
Our Principles
We believe in treating each other with honesty and respect. People and nature are important considerations in the decisions we make and in the way we work every day.
Our Packaging
With the support of our customers, we’ve been able to rethink our product packaging. Discover why we now use recycled paper for most of our product packaging and the role short transport distances play.
Our Journey So Far
2017
Switched our product packaging from polybags to recycled paper.
2019
Replaced all windows in our company building.
2022
First attempt to transport our clothing by rail from Turkey to Tyrol.
2023
Renewed the insulation of our company building.
Frequently ASked Questions
Our main textile production is based in Türkiye, west of the Bosporus and geographically part of Europe. For more than 25 years, we’ve worked closely with our local production partners and continue to develop our manufacturing processes together. This close collaboration is an important part of our commitment to quality. The fabrics and fibers we use come from well-established suppliers in Türkiye, Austria, and Italy. In recent years, we’ve also added manufacturing partners in the EU, including Croatia, Italy, and Poland, each specializing in selected products from our collection.
Not 100%. Some of our beanies and many of our warmer garments are made with wool. Wherever possible, we avoid animal-based materials. You’ll find the exact material composition in each product description. All leather patches on our clothing are made from synthetic leather and are therefore vegan.
For us, responsibility means taking into account the people we work with and how we handle materials and resources when making decisions. We call this “doing business with common sense.” This philosophy guides us in the development of our clothing and in our collaboration with our partner companies.
We select our materials to suit each specific garment. In doing so, we pay close attention to comfort, functionality, and the composition of the fabrics. Depending on the style, we use, among other things, Lyocell and Modal fibers from the TENCEL™ brand. You can find the exact material composition on the label of your garment.
We source our materials primarily from Turkey, as well as from Portugal, Croatia, and Italy, for example. The country where a fabric is sourced is not necessarily the same as the country of origin of its fibers. We personally oversee production in Turkey and maintain direct communication with the people and businesses that sew, wash, print, and dye our clothing. We cannot personally monitor every single step of the process. That’s why we place great importance on carefully selecting our partners, maintaining personal contacts, and establishing clear agreements.