Sustainability, the Tyrolean Way
Nestled in the Tyrolean Alps, we feel fortunate to be surrounded by nature every day. It’s where we climb, recharge and find inspiration. That’s why treating both people and nature with respect is simply part of who we are.
“Sustainability must not be used as a marketing tool.”
Our Principles
We believe in treating each other with honesty and respect. People and nature are important considerations in the decisions we make and in the way we work every day.
Our materials
Every piece of clothing starts with choosing the right materials. Discover more about their properties and what we look for when selecting them.
Our Packaging
With the support of our customers, we’ve been able to rethink our product packaging. Discover why we now use recycled paper for most of our product packaging and the role short transport distances play.
Our Journey So Far
2017
Switched our product packaging from polybags to recycled paper.
2019
Replaced all windows in our company building.
2022
First attempt to transport our clothing by rail from Turkey to Tyrol.
2023
Renewed the insulation of our company building.
Frequently ASked Questions
Our main textile production is based in Türkiye, west of the Bosporus and geographically part of Europe. For more than 25 years, we’ve worked closely with our local production partners and continue to develop our manufacturing processes together. This close collaboration is an important part of our commitment to quality. The fabrics and fibers we use come from well-established suppliers in Türkiye, Austria, and Italy. In recent years, we’ve also added manufacturing partners in the EU, including Croatia, Italy, and Poland, each specializing in selected products from our collection.
Not 100%. Some of our beanies and many of our warmer garments are made with wool. Wherever possible, we avoid animal-based materials. You’ll find the exact material composition in each product description. All leather patches on our clothing are made from synthetic leather and are therefore vegan.
Sustainability is a term that’s used in many different ways today. For us, it’s about making responsible decisions, considering both the people we work with and how we use resources. We simply call it doing business with common sense.
We carefully select our materials, from the fiber to the dyes used in the fabric. Among other materials, we use Lyocell (TENCEL™) and Modal (TENCEL™) from Austria. Our production partners use modern manufacturing facilities that support the efficient use of water and chemicals.
We also aim to keep transport distances as short as possible. A large share of our materials comes from Türkiye or other parts of Europe. This helps us work closely with our partners and keeps communication and coordination straightforward. Because we manage our production in Türkiye ourselves, we’re able to be on site quickly and work closely with our sewing, washing, printing, and dyeing partners. Of course, we can’t watch every single step, but we choose our suppliers and production partners with great care.